How to start Marketing
Whether you’re the owner of a new business, just a business idea, or own/work for a well-established brand, you can never start your marketing too early but also, it’s never too late!
We’re lucky in regional NSW that word of mouth is still the best form of marketing your business, but it can also harm your business so having control of the message that reaches your target audience is essential.
Review these. Are they all still accurate? We suggest you spend time concentrating on your target audience. Can you build an avatar for your audience? That is creating a character and considering their demographics and psychographics, their lifestyle, their daily activities, their passions and fears, and how your brand can solve their problems.
If you can create a one-line message, a tagline, that explains what you’re all about, that can become your external slogan while your mission and vision remain an internal mantra. Sometimes they work for both.
With this information, you can now look at what communication tools will help reach your target audience, and you can begin developing these. We suggest you write a list of tools (eg. Website, social media, advertising, printed collateral) and start building them using your logo, brand style guide colours and fonts, and imagery that speaks to your audience.
Once these tools are established, you’ll be on your way to marketing your business.